Privacy Policy

 

I. DATA CONTROLLER

The data controller for this Website is LATIFOLIA LTD ("Company"), with its registered office in Bulgaria, Dobrich, 90 Gen. Kolev Str., P.O. Box 9300, UIC 206604753. The controller determines the purposes and methods of information processing, as well as the security procedures applied to ensure their confidentiality, integrity, and security.

 

II. PRIVACY PRINCIPLES

• Data processing is solely for the purposes and in accordance with the methods presented at the time of data collection.

• Data is used for additional purposes only when the user has explicitly given their consent (e.g., for sending promotions, etc.).

• Third-party access to data is granted only for purposes essential to the provision of the requested service (e.g., banks, courier companies). These organizations are separate data controllers from the Company.

• We fulfill requests for deletion, modification, or addition of information to the provided data.

• The Company ensures lawful data management and applies appropriate security measures to protect the provided data.

 

III. HOW AND WHY WE PROCESS PERSONAL DATA

Your personal data is processed primarily electronically via latifolia.eu and by third parties selected for their reliability and expertise. They perform activities essential to the use of the website and its services – product sales.

Your personal data is processed by the Company to enable the provision of the following services available through the Website:

• order fulfillment and related activities – first and last name, phone number, email address, postal address, IP address;

• registration or subscription to a newsletter – email address;

• posting product reviews – name, email address;

• management of payments made – for this purpose, we only transfer the collected information for transaction execution, after which it is not stored with us;

• management of customer inquiries: technical, commercial, regarding the status of placed orders, and requests for additional information.

In processing your data, the Company strives to follow the principle of strict necessity.
For this reason, the site is configured so that the use of personal data is minimized.

 

IV. HOW LONG WE STORE DATA

The storage of personal data continues as long as the Company has a legitimate reason for it, applying the following retention periods for different types of personal data according to their purpose, namely:

• data related to an order placed – for a period of 5 years;

• data related to marketing purposes – for a period of 2 years or until explicit withdrawal of consent to use;

• data related to the purposes of measuring user behavior on the Website – for a period of up to 1 year, depending on the technology used.

 

V. YOUR RIGHTS REGARDING THE PROCESSING OF YOUR PERSONAL DATA

You always have the right to obtain information from the Company:

• how and for what purpose your personal data is used, as well as the source from which it was acquired by the Company;

• the purposes and method of processing your personal data;

• the logic applied to processing carried out with the help of electronic means;

• the categories of companies to whom your personal data may be provided;

• for updating, correcting, and supplementing your personal data;

• for canceling, anonymizing, blocking, or deleting your personal data.

You can exercise your rights freely and at any time by sending a written request to the Company at the email address hello@latifolia.org.
In case of a change in your personal data and you wish the Company to make a correction, please notify us in writing at the same email address.

 

VI. CATEGORIES OF THIRD PARTIES WHO RECEIVE ACCESS TO YOUR PERSONAL DATA

• transport/courier companies, postal operators for the purpose of fulfilling contractual obligations, sending correspondence and communications related to the performance of the contractual service, sending purchased goods;

• notaries, lawyers, or other third parties, if the client has breached an obligation arising from a contract with the Controller;

• banks servicing payments made by and to customers;

• persons providing consulting services in various fields – lawyers, accountants, marketing agencies, etc.;

• authorities, institutions, and individuals to whom we are obliged to provide personal data under current legislation.

 

VII. COOKIES

To make your visit to our page attractive and to enable the use of certain functions, our site uses so-called "cookies".

• Session cookies

We use session cookies to allow you to easily and freely continue browsing our site without losing the products you have placed in your shopping cart. Session cookies also help improve site loading time. They are deleted when you close your browser.

• Persistent cookies

They do not lose their validity when the browser is closed. Their validity period may vary, but is usually no longer than 6 months. We use them to store access data so that it does not need to be entered every time. We also use them for personalization and to store your preferences.

• Cookies from external service providers

Usually, the origin of cookies corresponds to the name (domain) of the website on which they are located. This does not apply to cookies from external service providers. In their case, cookies are created by the provider itself. These cookies collect data about your online habits and interests and could track you across different websites. Through them, it is possible to determine which pages you visit, in what sequence, and how long you stay on them. Most often, they are used to analyze visits and user interests on a given topic.

 

We use services from the following partners:

• Google Analytics

We use the Google Analytics service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, California 94043, USA ("Google"), through which information about your actual location and other technical information about your visit to the Site is collected and processed. The information collected by Google in connection with your use of the Site includes the Internet Protocol (IP) address used to connect your computer or other device to the internet, "clicks" to, through, and from our Site (including date and time), information about interactions with the Site (such as possible views, "clicks" and "mouse" movements). Google Analytics uses various technologies to determine location, including IP address, GPS, and other sensors that can, for example, provide Google with information about nearby devices, Wi-Fi access points, and power. This information will be transferred to a Google server in the USA, where it will be stored and analyzed. The relevant results will be provided to us in an anonymized form. In this process, the collected data will not be associated with your full IP address. We have activated the IP anonymization function offered by Google on our website, so that the last 8 bits (IPv4 type) or the last 80 bits (IPv6 type) of your IP address are deleted. In addition, Google is a certified organization under the EU-U.S. Privacy Shield, which ensures an adequate level of data protection in the United States. For more information, see Google's Terms of Service and Privacy Policy. Please consult Google's page periodically for any changes or updates to these terms and to the information collected through Google Analytics.

 

• Facebook Pixel

We use Facebook Pixel – a tool managed by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are located in the EU, by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (Facebook), on our website for the purpose of analyzing, optimizing and commercially operating the website. With the help of Facebook Pixel, Facebook has the ability to determine visitors to our website as a target group for displaying ads on Facebook. Accordingly, we use Facebook Pixel to display the ads we publish on Facebook to users of the social network who have shown interest in our website. This means that with the help of Facebook Pixel, we want to ensure that our Facebook ads match the potential interest of users and are not intrusive. We can also use Facebook Pixel to track the effectiveness of Facebook ads for statistical and market research purposes, by seeing whether users have been redirected to our page after clicking on an ad on Facebook (so-called "conversions" or "visitor interaction"). In this case, the processing is based on Article 6, paragraph 1, sentence 1, letter a) of the GDPR. Facebook Pixel is activated directly by Facebook when you visit our website and can store a "cookie" on your device. If you then log in to Facebook or visit Facebook while logged into your account, your visit to our page will be recorded. The data collected about you is anonymous to us, so we are not provided with any information about the identity of the users. However, Facebook stores and processes the data so that a connection to the respective user profile is possible. This means that user profiles can be created from the processed data. Facebook processes the data in accordance with Facebook's Privacy Policy. You can find more information about how Facebook Pixel works and in general about how ads are displayed on Facebook in Facebook's Privacy Policy: https://www.facebook.com/policy. If you do not wish to participate in the tracking process, you can reject the "cookie" setting required for this, for which you can use your browser settings and deactivate the automatic storage of "cookies" entirely.

 

VIII. HOW WE PROTECT YOUR DATA

The Company implements organizational, physical, information technology, and other necessary measures to ensure the security and protection of your personal data and the monitoring of their processing. The Company restricts access to your personal data to its employees, except in cases where there are reasonable grounds for them to handle this information for the purpose of performing their work duties. The Company has physical, electronic, and procedural safeguards that comply with its legal obligations regarding the protection of your information.

Despite all security measures implemented by the Company, it cannot guarantee that they will exclude all risk of unauthorized access or data dissemination from your devices. The Company reminds you that it is necessary to ensure that your devices are equipped with up-to-date software for protection against information transfer in data networks (such as updating antivirus systems) and that your internet service provider has taken appropriate measures in the field of network security for data transmission (such as firewalls and spam filters).

 

IX. LINKS TO EXTERNAL WEBSITES

The Website contains links to other external pages that are in no way associated with the Company. The latter does not control these websites or their content and is not responsible for it and/or for the policies adopted by them regarding, but not limited to, the personal data of their users. Please, when you reach these sites through the links provided on the Website, carefully read their terms of use and their privacy policies. Our Terms and Conditions and Privacy Policy do not apply to third-party websites.

 

X. CHANGES TO THE PRIVACY POLICY

We may update our Privacy Policy periodically. If there are changes to this policy, a notice will be published on our website, along with the updated Policy. All amendments and additions to the Privacy Policy will only be applied after the publication of its current content, accessible through our Website.

 

Last updated: 10.10.2021